|January 11, 2007|
Sega is a company that produces video games. They created, among other characters parodied in YTMND sites, Sonic who is the object of parody in the popular Sonic says... fad.
Max recieved a legal action letter from Sega on January 11, 2007, over the "Sonic Gives Advice on Rape" YTMND. Sega claimed that people would think YTMND was the source of Sonic, and that Sonic was a pervert. Sega is apparently not aware of the concept of parody. They threatened Max with legal action if they did not remove the ytmnd, turn over any profits made by the site, and give total control of YTMND to SEGA in seven days. In response, Max encouraged YTMNDers to "feel free to let Sega know how much you all appreciate them shitting on their target audience". This resulted in a flurry of anti-sega sites as well as a resurgence of the "sonic gives advice" fad.
However there have been no known updates from either YTMND or SEGA following the seven days, It can be assumed that SEGA decided to drop the charges, or realized they didn't have a case to begin with.
In any case, SEGA has now gained the image of a bunch of greedy douchebags.