Dustindiamond.com

Parody website owned and operated by Max Goldberg, creator of YTMND. Dustindiamond.com was created in 2001. Within days of its creation, the guestbook on the website was taken over by Dustin Diamond's queer fanbase who began posting gay fantasies about Diamond. Many of the fantasies involved homosexual rapes and beatings of Diamond at the hands of Mr. Belding, A.C. Slater, and Screech's robot, "Kevin," all characters from the TV show "Saved By The Bell."

In 2003, Diamond attempted to take control of the domain dustindiamond.com. Diamond's legal counsel served Goldberg with a cease and desist order that was entirely unsuccessful. In 2004, the case was submitted to the National Arbitration Forum acting on behalf of the Internet Corporation for Assigned Names and Numbers (ICANN). Diamond's complaint was filled with statements that, in light of Dustin's current career, could be considered both exaggerated and amusing.

Diamond ultimately lost the suit despite the fact that Goldberg, then 21, represented himself. The decision read, in part, "The Panel accepts Respondent’s argument that the “outrageous ugly and low-tech graphics and numerous errors and misspellings” as well as the sheer absurdity of the site’s claim that Dustin Diamond is a “FAMOUS SUPERSTAR AND SEX SYMBOL” clearly signal that the site is not meant to be taken seriously. Whether the site is regarded as parody, satire, or critical commentary, and notwithstanding Respondent’s assertion that “[l]awyers are notoriously bad at understanding how humor works,” this Panel finds that legitimate noncommercial fair use commentary is involved."

The precedent-setting decision is believed to be the first time that a celebrity has lost a domain name dispute to a non-commercial parody site.[1]

Shortly after the decision Max Goldberg and his sister Lina issued a press release in which they mentioned their victory and advertised the upcoming release of the YTMND website.