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Original YTMND:
NEDM (Update also Original)
by moheevi
April 23, 2006
Worthy Spinoffs:
Used Music:

NEDM, acronym for Not Even Doom Music, is a YTMND fad inspired in response to a YTMND site depicting animal cruelty. NEDM sites typically feature imagery of cats and/or chapstick, accompanied by the sound of the letters "N, E, D, M" (as spoken by a text-to-speech program), and music from Coburn's "We Interrupt This Programme (Jean Claude Ades remix)".


According to the NEDM Investigation YTMND, "HelterSkelter", a forum user at posted a link to a video in July 2005, which featured a man setting a live cat on fire. Although is dedicated to unpleasant and disturbing multimedia, the video struck a nerve with other forum users, and they demanded action be taken against the people behind the video. After tracing the video to a Belgian ISP, administrators alerted the authorities and PETA to the situation, and offered a $1,000 reward for information leading to the arrest of those responsible. Eventually, the teenager who first uploaded the video was arrested and shortly afterward the man who actually burned the cat turned himself in.

The Happy Cat image featured in many NEDM YTMND's can be originally traced to Happy Cat, a Russian cat food company.

Origin of the Fad

Following the arrests, authorities shut down all possible links to the video on the Internet. However, footage of the burning briefly resurfaced when when a YTMND site was created by user Baron. The site featured images from the video and music from the computer game "Doom". The site was deleted within hours of creation, but not before many YTMND users had voted on it. However, the comments on the original cat-burning YTMND disappeared with its deletion. Outraged that anyone would give ***** to a site glorifying cat immolation, user Titanium-Gecko began to downvote all sites created by users who had five-starred the burning kitten YTMND.

The site was upvoted by a number of people. Among them was user Spotz. After noticing that all of his sites had been downvoted by Titanium-Gecko, he explained that he only upvoted the burning kitten YTMND for the "irony of using the Doom bunny music", not because he condoned or approved of the actual burning of the cat as seen in the image. Even though Spotz explained this on one of Titanium-Gecko's sites, on April 12, 2006 Titanium-Gecko left the now-legendary comment on Spotz's test site: "Since you do not 'condone' burning kitten your sites have been 3'd until further notice. Still... nothing justifies 5'ing burning kittens. Not even Doom music."

Inspired by this altercation, YTMND user moheevi created the original NEDM site using Jean Claude Ades's remix of We Interrupt this Program, followed by several others. At first, NEDM sites simply featured the cryptic letters "NEDM", with no explanation given as to what they meant, such as AwesomeBob's "NEDM is coming" Eventually, moheevi created a site using the happy cat image, which Stratos-the-Bratos saw and used for the third NEDM site. After seeing one of StarOnion's sites, Moheevi updated the original site to include this picture, with the infamous 'chapstick' quote.

Few people understood the joke behind the NEDM sites until Spotz explained it on the YTMND forums, and revealed the story of the now-deleted burning kitten YTMND, and Titanium-Gecko's one-man crusade against it. Since then, the NEDM fad still remains somewhat misunderstood. The creators of the fad state that it in no way supports animal cruelty. It simply means "Not Even Doom Music can get you a rating of five stars" (because the site is usually bad or random); NEDM can be applied to anything, not only animal cruelty. Because of this, the fad is one of the most varied on YTMND.

Later, Titanium-Gecko then released his own satirical version of the NEDM story, nedmbegins.

Baron has posted a replica of the original cat-burning YTMND complete with the image used and Doom music. In the site's comments, user OmniIcyshelf claims a role in the origin of the fad, but this as yet remains unconfirmed.

Notable Characteristics

Since the NEDM phrase was coined in reference to cruelty to cats, cats have become a symbol for the fad itself. Although the happy cat and the shaggy cat from NEDM are usually used to represent NEDM, virtually any cat or cat imagery can be used. Some NEDM sites also incorporate an anti-animal cruelty moral into the concept. For example, nedmbegins suggests that the nonsensical NEDM fad itself is divine retribution handed down by cat gods for humanity's sins against mortal cats.
The original YTMND (NEDM) contains an image of a firefighter carrying a cat from a burned house, with the firefighter reassuring the cat it wasn't Doom music. He then asked if the cat wanted Chapstick. The Chapstick remark spread into a running gag within the fad.
The letters N.E.D.M. 
These are usually displayed very prominently somewhere on the site, oftentimes the NEDM logo appears to be featured for its own sake, which is one of the reasons the fad has been so misunderstood.
We Interrupt This Programme. 
The song most closely associated with the NEDM fad, thanks to Moheevi. The sample from the song is usually preceded by a recording of a text-to-speech program saying the letters "N. E. D. M".
The Element of Surprise. 
While most NEDM sites are fairly obvious, the NEDM elements are sometimes used to surprise the viewer by suddently revealing the happy cat, in sync with the spoken "NEDM" followed by the music track. For example, hemantubgirl starts out as a reference to a different fad, then reveals its NEDM characteristics a few seconds later, as an additional twist.
Recently YTMNDs have been popping up in which somebody says "anything". Right after they say "any", they are suddenly interupted by Happycat's face and the "D. M." part of the "N. E. D. M." message. An example is this site, which also has a double element of surprise to it.


Many complain that NEDM is frequently tacked on as a surprise ending to a completely unrelated site. This makes the fad somewhat meaningless, since it could be incorporated into any existing ytmnd for no intelligible reason. The fad sometimes attracts more downvoters than a typical site on the "Up and Coming" list.

See also

Cat burning video

(Please be advised that this IS the original cat burning video. It is only placed here for reference purposes and as such contains highly disturbing content.)

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