| Original YTMND:|
NEDM, an abbriviation for Not Even Doom Music, is a YTMND fad inspired by Titanium-Gecko, who first uttered the four word phrase in response to a YTMND site deicting animal cruelty. NEDM sites typically feature imagery of cats and/or chapstick, accompanied by the sound of the letters "N, E, D, M" (as spoken by a text-to-speech program), and music from Coburn's "We Interrupt This Programme (Jean Claude Ades remix)".
According to the PETA to the situation, and offered a $1,000 USD reward for information leading to the arrest of those responsible. Eventually, the teenager who first uploaded the video was arrested and shortly afterward the man who actually burned the cat turned himself in., "HelterSkelter", a forum user at Ogrish.org posted a link to a video in July 2005, which featured a man setting a live cat on fire. Although Ogrish.com is dedicated to unpleasant and disturbing multimedia, the video struck a nerve with other forum users, and they demanded action be taken against the people behind the video. After tracing the video to a Belgian ISP, Ogrish.com administrators alerted the authorities and
Origin of the Fad
Following the arrests, authorities shut down all possible links to the video on the Internet. However, footage of the burning breifly resurfaced when when a YTMND site was created using images from the video, and music from the computer game "Doom". The site was deleted within hours of creation, but not before many YTMND users had voted on it. Outraged that anyone would give to a site glorifying cat immolation, Titanium-Gecko began to downvote sites created by users who had five-starred the burning kitten YTMND.
In his own defense, one user, Spotz, explained that he only upvoted the burning kitten YTMND because he enjoyed the Doom music it featured, and not because he condoned or approved of the actual burning of the cat as seen in the image. In response to this, Titanium-Gecko downvoted one of Spotz'and on April 12, 2006 left the now-legendary comment: "Since you do not 'condone' burning kitten your sites have been 3'd until further notice. Still... nothing justifies 5'ing burning kittens. Not even Doom music."
Inspired by this altercation, YTMND user moheevi created the, followed by several others. At first, NEDM sites simply featured the cryptic letters "NEDM", with no explanation given as to what they meant, such as AwesomeBob's " " Eventually, moheevi created a site using the , and StarOnion would introduce the that would eventually become a staple of the fad.
Few people understood the joke behind the NEDM sites until Spotz explained it on the YTMND forums, and revealed the story of the now-deleted burning kitten YTMND, and Titanium-Gecko's one-man crusade against it. Since then, the NEDM fad still remains somewhat misunderstood. The creators of the fad state that it in no way supports animal cruelty. It simply means "Not Even Doom Music can get you a rating of five stars" (because the site is usually bad or random); NEDM can be applied to anything, not only animal cruelty. Because of this, the fad is one of the most varied on YTMND.
Later, in awe of the fad that he had inadvertently created, Titanium-Gecko then released his own satirical version of the NEDM story,.
Cats. Since the NEDM phrase was coined in reference to cruelty to cats, cats have become a symbol for the fad itself. Although theand the shaggy cat from are usually used to represent NEDM, vritually any cat or cat imagery can be used. Some NEDM sites also incorporate an anti-animal cruelty moral into the concept. For example, suggests that the nonsensical NEDM fad itself is divine retribution handed down by cat gods for humanity's sins against mortal cats.
Chapstick. The original YTMND () contains an image of a firefighter carrying a cat from a burned house, with the firefighter reassuring the cat it wasn't doom music. He then asked if the cat wanted Chapstick. The Chapstick remark spread into a running gag within the fad.
The letters NEDM. These are usually displayed very prominently somewhere on the site, oftentimes the NEDM logo appears to be featured for its own sake, which is one of the reasons the fad has been so misunderstood.
We Interrupt This Programme. The song most closely associated with the NEDM fad, thanks to StarOnion. The sample from the song is usually preceded by a recording of a text-to-speech program saying the letters "N, E, D, M".
Surprise. While most NEDM sites are fairly obvious, the NEDM elements are sometimes used to surprise the viewer by suddently revealing the happy cat, in sync with the spoken "NEDM" followed by the music track. For example,starts out as a reference to a different fad, then reveals its NEDM characteristics a few seconds later, as an additional twist.