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Audio is taken from the "Leeroy Jenkins" video from World of Warcraft and usually paired with a manipulated photograph of Martin Lawrence from the movie "Black Knight" holding a bucket of Kentucky Fried Chicken.
The "Leeroy Jenkins" video opens with a World of Warcraft guild playing one of the more difficult areas in the game. Whilst planning their advancement through the dungeon, a player (Leeroy), who appeared to be AFK, rushes into the adjacent room screaming "Alright chums let's do this! LEEROY JENKINS!!!" over Ventrilo. The entire party is subsequently attacked by dragon whelpings and eventually killed.  The video quickly shot to fame but its humor has subsided due to evidence showing the video was probably staged. Many also consider the video to be old news, and no longer funny.