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HeadOn: Where do I apply this again?
Other examples:

HeadOn - Apply directly to the forehead!

HeadOn is a fad based on a commercial about a headache curing medicine called HeadOn. The fad was perhaps created despite how annoying the commercial of HeadOn was. The commercial consisted of a woman repeatedly saying "HeadOn, apply directly to the forehead!" Despite how annoying the commercial was, it came on YTMND, the first person who made a HeadOn YTMND is unknown.

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