Yu-gi-oh - "It's Time to d-d-d-d-d-Duel"
The fad was removed from the listings during deletion. However, I did a search for "time to" and I ended up getting 2 pages involving the phrase. I also found a ytmnd suggesting it was a fad back in 2004: http://introytmnd.ytmnd.com/.
definitely a fad hard to search for because its hidden in many others starting with other letters like "c-c-c-conan" and not with "time to".